Cunard Adds New Benefits to World Club Programme
Tiers Based on Number of Voyages and Days at Sea New "Diamond" Member
Level Added
Valencia, CA - October 29, 2007 - The Cunard World
Club® has introduced a range of new benefits and tiers tailored to frequent
Cunard travellers.
Among the enhancements is a new "Diamond" tier for the
most loyal Cunard guests and a revised tier structure that better reflects
the traveling patterns of the line's discerning travellers.
Now, for example, Cunard guests can achieve higher tier
levels based on their number of days at sea as well as their number
of completed voyages. "When it comes to acknowledging our guests' dedication
and passion for Cunard, we seek to be the 'best in class' and these
enhancements reflect the V.I.P. services and experiences that our loyal
guests find most valuable," said Carol Marlow, Cunard's president and
managing director.
Cunard World Club now has four tier levels: Silver,
Gold, Platinum and Diamond. Each tier has valuable benefits, which increase
based on the number or voyages of days at sea.
World Club Silver guests are those who have completed
one voyage and receive a tiered key card, onboard welcome back letter,
World Club member savings, access to a dedicated World Club Desk (shoreside
and aboard), quarterly Cunarder magazine and entrée to the members'
section at cunard.com.
World Club Gold level is achieved on the third through
seventh voyages (or 20th through 69th day at sea) and guests receive
a World Club Gold pin and invitation to the Members' Cocktail Party,
as well as a credit towards a complimentary Internet package (up to
two hours, valued at $50 per person) and preferred reservations in Todd
English.
Cunard World Club Platinum is earned on the eighth through
fifteenth voyages (or 71st through 149th days at sea), which include
all Gold member benefits and complimentary Internet package (up to 4
hours total, valued at $90 per person), discounts on dry cleaning, laundry
services and White Star luggage service, a complimentary exclusive wine
tasting onboard, and an invitation to the Senior Officers' Party, as
well as the World Club Platinum pin, and priority check-in and disembarkation.
Representing the pinnacle of Cunard loyalty is the new
World Club Diamond level - Cunarders who've completed at least 15 voyages
or 150 days at sea receive all Platinum benefits in addition to a Diamond-level
World Club pin, complimentary Internet package (up to eight hours total,
valued at $170 per person), complimentary lunch in Todd English, a dedicated
Diamond Member contact at the Shoreside World Club Desk, priority luggage
delivery and priority reservations with the Voyage Sales Specialists.
(From Cunard)
